PROTON’s strong start to 2021 continued in March as the company posted not only a new high point for the year but also achieved its best sales month since September 2013. 14,989 units (domestic + export) were sold last month, equivalent to a 26.2% increase over February and an estimated market share of 23.5%.
February was a productive month for PROTON as the Malaysian automotive brand reached market highs that had not been experienced for several years. By delivering 11,873 units (domestic + export), PROTON had its best February in over a decade equivalent to an estimated market share of 27.1%, the highest for the company since September 2013.
PROTON launched four Special Edition models which it unveiled simultaneously during the company’s third virtual launch. The limited production models have been given the moniker Black Edition (Persona and Exora) and R3 Limited Edition (Iriz and Saga); and were designed to
broaden the appeal of each model while offering more choice to customers.